Creating a Client List with Landing Pages and MailChimp: Lead Generation 101
The squeeze page. The landing page. The opt-in page. A landing page. Known by any other name, it’s a vital key in your sales process when doing any business online. If you want to contact potential customers who have taken action to reach you, then you need to find out some info.
That’s the whole purpose of a landing page—to create a client list you can reach. It is the place people land when following your sales funnel. They may have been led there by an ad or a link through some well done content. But once they arrive at your landing page it’s time to really grab their interest and capture their email (at the least).
The client list is key and it begins with an opt-in and thus the opt-in page. When you create a client list (often called an email list), you have an audience you can reach anytime and from anywhere. If you left Facebook or Facebook disappeared, you couldn’t take all of your friends with you. You cannot transport your contacts on pages like Facebook or Twitter. However, with a client list you can take it to any email service such as MailChimp. It is yours to nourish and grow.
The beginning of creating a client list starts with the initial action taken by the prospective customer or client. This could be a click on a Facebook ad, a click on a promotional link within a blog post, or a link from an affiliate. When it comes to the landing page and building a client list, the origin of the sources of traffic are largely irrelevant as long as you have target market prospects going to your landing page. After that, it’s all about the landing page.
The Landing Page
Once someone visits your landing page, what are they supposed to do? Generally, they are supposed to click on an opt-in button. This button could offer them a free piece of content, such as a free report or a free ebook or it could be to sign up for a free training or webinar. The little freebie is often called the lead magnet. If you are asking someone to give away their email address, then you must give them something of value in return. The better the lead magnet, the more opt-ins you will have and the longer they will follow you thereafter.
The lead magnet is important. This is normally the first look people will have at the potential value you can provide. Often times people hesitate to give away their best stuff, but consider your lead magnet your advertisement. Give away your best stuff so they know you rock at what you do and there is only more where that came from. Over deliver on your freebie and they will feel obliged to reciprocate. Plus, they just gave away their email address. You want them to feel like it was worth it.
Creating a Successful Landing Page
Successful landing pages are simple. They may not be easy to create, but they are simple. Below are the five basic ingredients of creating a successful landing page.
Five Essential Ingredients of the Landing Page
1) The Headline: this should reach out and grab the attention of your visitor AND tell them exactly what it is you are going to give them. Example: FREE: Six secrets to losing weight no one is talking about.
2) Subtitle: this should expand the headline just a little more. Consider the headline the ad for your entire offer and consider the subtitle a sentence more on what the headline promises to deliver. Example: Study reveals new and extremely effective ways to lose weight but no one is catching on…until now!
3) Image: the image can really make a huge difference in opt-in rates. Whichever image you choose to go with, remember that what you think will work and what actually works might be very different. Split testing or finding images that have already worked in your market can help tremendously.
4) Benefits: this is what your prospective clients and customers really want to know. “What’s in it for me?” What problem or pain is this offer going to solve? People aren’t looking for a cool product—they’re looking for the results. A few conversational style bullets points about what the customer can expect to get from your offer works really well.
5) Call to Action: now that your curious reader wants what you are offering, it’s time to tell them EXACTLY how to get it. The Call to Action requires a very clear, easy-to-read and specific set of instructions on what to do next. It can be very simple. Example: Get the Free Secrets Now—> Click Here.
Creating and Managing all Those Emails
Once people begin to opt-in to your offer, what happens to all their email addresses? Do we just put them in an Excel spreadsheet? Heck no! That would be ridiculous and very time consuming. What you need to capture email addresses is an email marketing platform such as MailChimp. Not only will MailChimp automatically store all those email addresses, but it will also:
● Create action-based autoresponders
● Create time based autoresponders
● Provide email templates
● Integrate with 3rd party landing page services, such as Leadpages
● Split test
MailChimp offers a free trial and a free account. There are some limitations on the free account, such as the number of subscribers you can have, but it is a great way to get started. Once you link MailChimp with your landing pages, all you have to do is watch the numbers. Your landing page service will provide you specific data on the webpage activity and MailChimp will give you information on how your emails are doing. With landing pages integrated with an email marketing platform, you will know exactly what is working and what is not.
Ask anyone: if you want to be successful with online business or just increase your existing local business, a client list is crucial. The way you begin to build a quality email list is by creating quality landing pages, exceptional lead magnets and linking it all together with a service like MailChimp. Once you understand the overall concept and traffic flow, it’s just a matter of getting through the technical details—which is the subject for another post. For now, just know that building a client list is essential and landing pages are a good place to start.
No matter what business you are in, it’s important to reach your clients. Grow a client list and stay connected with valuable content and exciting updates. It all begins with one email address and grows from there. Get that landing page up and start creating your client list.